Marketing Manager

Company: CENTURY 21 Edge
Location: Casselberry
Posted on: November 11, 2024

Job Description:

CENTURY 21 Edge, an award-winning real estate brokerage in Central Florida and Tamp, is looking for a Marketing Manager to take our branding and growth to new heights. In this role, you'll create and execute marketing strategies that attract top real estate agents, generate leads for buyers and sellers, and promote our listings. You'll play a pivotal role in establishing a marketing team while driving innovative campaigns that help us stand out in the market.

This is an in-office position at 12211 Regency Village Drive, Suite 3, Orlando, FL 32821.

Responsibilities:
--- Brand Development: Build and maintain a distinctive brand presence within CENTURY 21's guidelines, ensuring visibility among agents, buyers, and sellers.
--- Agent Recruitment: Develop marketing strategies to attract top-performing agents to join CENTURY 21 Edge.
--- Lead Generation: Create innovative campaigns to generate high-quality leads for our agents.
--- Property Marketing: Design and execute engaging marketing campaigns to promote brokerage listings.
--- Content Creation: Manage and produce content across social media, email, and digital platforms to grow engagement and reach.
--- Analytics & Optimization: Track campaign performance using tools like Google Analytics, adjusting strategies to maximize ROI.
--- Agent Support: Assist agents with their personal marketing efforts to enhance their visibility and success.

Qualifications:
--- Experience: Minimum 5 years of marketing experience with a proven track record of results. Real estate industry experience is a strong plus but not required.

Skills:
--- Social media expertise with a history of audience growth and engagement.
--- Proficiency in email/SMS drip campaigns, SEM, and SEO.
--- Familiarity with tools like Canva, Google Analytics, Sprout Social, Final Cut Pro, Zoho CRM, WordPress (Elementor), and Yoast SEO. BoldTrail Pro experience is a bonus!
--- Personality: Highly creative, action-oriented, and thrives in a fast-paced, small-team environment.
--- Education: A degree in marketing or a related field is a bonus but not required-we value results over formal education.

About Company:
At CENTURY 21 Edge, we're redefining what it means to be a real estate brokerage. With a legacy of excellence rooted in the most respected and recognized brand in the industry, we combine cutting-edge technology, top-tier training, and unwavering support to empower our agents to thrive. Serving the Central Florida and Tampa areas, our award-winning team delivers exceptional results for customers while fostering a collaborative, fun, and dynamic culture that celebrates success. Whether helping families find their dream home or guiding agents to achieve their career goals, we're not just building transactions-we're building relationships. This is our century. Let's make it yours too!



LEGAL DISCLAIMER: We are an equal opportunity employer committed to an inclusive, welcoming, diverse workforce. Each office is independently owned and operated.

Keywords: CENTURY 21 Edge, St. Petersburg , Marketing Manager, Executive , Casselberry, Florida